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Luxury Business Group (LBG) Announces Strategic Partnership with Digital Art Platform Niio Art
Transforming Luxury Retail and Hospitality Experiences Through Digital Art
Seoul, South Korea – June 16, 2025 – Luxury Business Group (LBG), a global firm specializing in training, recruitment, and consulting for the luxury retail and hospitality industries, has entered into a strategic partnership with Niio Art, the world’s leading platform for curated digital art experiences. This collaboration aims to introduce Niio Art’s cutting-edge digital art solutions to the retail and hospitality sectors, leveraging LBG’s deep expertise and broad network in the luxury market to create immersive and sensorial customer experiences.
Through this partnership, LBG will actively leverage its exclusive network and industry experts to promote and integrate Niio Art’s digital art content into high-end retail stores and hotels, increasing visibility and awareness of Niio’s offerings.
Niio Art is a global platform housing over 15,000 high-quality digital artworks. It provides innovative solutions that artistically transform spaces and visually communicate brand identity, thereby enhancing customer engagement and reinforcing brand differentiation.
Daniel Mayran, Founder and Chairman of LBG, stated:
“Digital art is a powerful tool for luxury brands to elevate the ambiance of their spaces and build deeper connections with today’s modern, design-conscious clientele. Niio Art’s innovative platform perfectly addresses the evolving needs of the luxury retail and hospitality sectors, and we are thrilled to connect it with the market through LBG’s extensive network.”
Rob Anders, CEO of Niio Art, added:
“At Niio, we aim to transform everyday spaces into emotionally and culturally resonant experiences through digital art. Today’s luxury is no longer just about aesthetics—it’s about emotional connection and cultural relevance. We’re excited to bring our art experiences to some of the world’s most iconic retail and hotel environments through our partnership with LBG. Together, we’ll redefine the artistic standard for luxury spaces.”
Key Benefits for Clients
- Enhanced Ambience: Curated digital art reflecting the brand’s identity and atmosphere
- Distinctive Customer Experience: Immersive content that creates memorable visits
- Appeal to the Digital Generation: Culturally engaging content to attract next-gen VIPs
- Flexible Operations: Easily updateable content for seasonal, promotional, or event needs
- Global Art Collection: Access to digital artworks from both renowned and emerging artists worldwide
LBG currently operates a network of over 200 external experts across more than 30 industries. These professionals will play a critical role in identifying target clients and shaping Niio Art’s market entry strategy.